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GlobePreneurs Win: How Intrinio is Making a Difference in FinTech

Rachel Carpenter is the Co-Founder and CEO of Intrinio ( – a disruptive financial data and analytics firm based in St. Petersburg, FL. She graduated from the University of Wisconsin-Madison with a BBA in both Finance and Management/Human Resources and minors in Spanish and European Studies. Rachel gained experience in HR, marketing, digital marketing strategies and digital advertising and managing teams through positions with Epic Systems Corporation (a healthcare software firm), UW-Madison and the Tampa Bay Lightning/Storm. She is an advanced front end web developer who created Intrinio with her CoFounder from scratch. Recently Hon. Pauline Truong ( had discussions with Rachel regarding how Intrinio plans to make a positive difference in the financial data and analytics arena.

GlobePreneurs (GP): What are Intrinio’s aim and objectives?

Rachel Carpenter (RC): At Intrinio we leverage our proprietary standardization engine to provide a marketplace of open, flexible and affordable financial data feeds that power everything from websites to spreadsheets to quant models. We’ve eliminated seat licenses, redistribution fees, high prices, and all the restrictions that have made a commoditized product a premium one in a very ‘broken’ system.

GP: What makes you feel so passionate about Intrinio?

RC: The financial industry is very ‘broken’, and it’s arguably an industry that lags the most in innovation and technological advancement. Intrinio drives down into the core of the data that runs this industry and is solving problems from the bottom up. It’s incredibly rewarding to see how much value we can create in making this information accessible and affordable.

GP: How is Intrinio different from other ‘Fintech’ companies?

RC: What’s ‘sexy’ in Fintech right now are the consumer facing applications (roboadvisors, payments, etc.). What we do at Intrinio isn’t ‘sexy’ to most people. It’s raw data. It’s an open API, but we’re making it clean, easy, affordable and very accessible. It’s the backbone that is powering a lot of the ‘sexy’ apps in Fintech, and it’s the ‘lifeblood’ of the analysis that powers investment decisions.


GP: What do you see as the biggest challenge for Fintech startups in the coming years?

RC: Besides typical regulatory challenges and the fact that valuations have gotten out of control and funding will be tougher, I think if we experience a recessionary scenario we’re going to find that investors and consumers will trust technology a whole lot less and will seek the comfort of professionals and traditional banking/investment systems.

GP: What is your advice for women who want to create startups in Fintech?

RC: Being the minority can be a power (not a curse) if you choose to view it that way. Know that you are a better communicator, more empathetic, and more comfortable with vulnerability, and therefore feedback and self improvement. Capitalize off of the fact that people are going to underestimate you and you’ll surprise them. It’s unfortunate we’re still dealing with this dynamic, but leverage those moments and remember that being different is your strength.

Did you enjoy this interview?  What are your suggestions for future interviews and features? Please feel free to send suggestions to and enjoy life to the fullest around the world with Hon. Pauline Truong on Facebook, LinkedInInstagram, Twitter & Pinterest!

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  1. June 5, 2017    

    I like that they are saying that being a minority can be a power rather than a curse and I agree. Regardless of gender or whether you are minority use that as an advantage to stand out against your other competitors! x

  2. June 5, 2017    

    She sounds like an amazing woman. So smart and she has it together at such a young age.

  3. June 5, 2017    

    It is always great to see a woman breaking through barriers and making a difference in a male-dominated sector. She has a lot of competition but she is focused on her goals and has already done so well. Power to her for being a force in creating something of real value to her clients and I hope they continue to grow and achieve.

  4. June 5, 2017    

    This lady clearly has a great plan for the future of the finance industry. Very interesting reading.

  5. June 6, 2017    

    Yay for women empowerment. It makes me happy to know of women who succeed in a “man’s world.” She can very well be a good role model for young girls to break barriers, find their passion and succeed. Thanks for sharing her story.

  6. June 6, 2017    

    Ahhh I like thaat!! ‘Being a minority can be a power’!! So true and reflecting

  7. Freya Farrington Freya Farrington
    June 6, 2017    

    Girl Power! I love that everyone is different, gender and other factors should be irrelevant it’s the individual that’s important and we should celebrate our differences

  8. June 6, 2017    

    Interesting post..I’m not really well versed in fintech at all, but it sounds like she is developing something that average people (like me!) can have access to. And this company is based super close to me!

  9. Ali Rost Ali Rost
    June 6, 2017    

    I always love hearing start-up stories. I know where we live there are a lot of programs to help women and minorities get their businesses off the ground. I’ll have to keep my eyes open for more stores about Fintech!

  10. June 9, 2017    

    I agree being a minority can be a strength rather than being viewed as a weakness. I think this is an interesting post.

  11. June 10, 2017    

    This is definitely indicative of the woman power that’s starting to come into play nowadays! Way to an equal world! x
    Lots of love,
    Marina Rosie xx

  12. June 11, 2017    

    I do data analysis a lot as part of my job and finannacial analysis is very intriguing to me. It’s exciting to know new tools that can help me with my job. Rachel is very inspiring for what she has achieved at a young age. Majoring in finance and coding as a front end developer is not a joke. She is very smart

  13. June 11, 2017    

    She is so right that being Minority is a power rather than a curse. This is something we should instill in our children. It is so important.

  14. June 13, 2017    

    You are the perfect example beauty with brain. Glad for you.

  15. June 13, 2017    

    Definitely #girlboss . its really nice to read this kind of article. Thanks for sharing!

  16. June 14, 2017    

    I love amazing success stories and tech news, it seems like you’ve gathered here some great things together.

  17. Kim Kim
    June 14, 2017    

    What an insightful read, I’ll definitely be looking into this further for some of our clients.

  18. August 3, 2017    

    Greate share will share it forward

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